Vietnam, small enough to hold in your hand

Hi there, I’m Hải, born in 1988, the person behind Toys Uncle. At the workshop everyone fondly calls me “chú” (uncle) Hải, so let me keep that warm, familiar way of greeting you.

Before Toys Uncle came to be, I spent more than ten years in the world of advertising film. Pouring a part of my youth into every role from Filmmaker and Executive Producer to Digital Planner, my colleagues and I were lucky to work alongside many large domestic brands across more than a hundred campaigns. Those films, from modest projects to campaigns carrying heavy budget pressure, were fortunate to reach and resonate with millions. It was a long, meaningful chapter, a part of my youth I always cherish and take pride in whenever I look back.

Then a friend nudged me to look into 3D printing. A lover of technology who enjoys tinkering, and eager to try building a startup of my own, I gave it a go. And I got hooked. The first time a 3D model I had built on the computer stepped into the real world, something I could hold, spin, tap on the table, it felt like a new horizon opening up. The same old skill, but this time a real object in my hands. That feeling was, honestly... just incredible.

For over ten years I built living frames behind a screen. Now I print what belongs to Vietnam so anyone can carry it with them. Three years into 3D printing, from fumbling through it bit by bit to finally having a corner of my own workshop, I keep reminding myself of one thing: if Toys Uncle makes Vietnamese pieces, it must make them with respect and care, down to the smallest detail.